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REN 'clean skin' by Dare

The film, by Dare, contains nudity and sex scenes, and was designed to have viral effect. The brief was to "get people to start seeing REN as a contender in the skincare market". The work, which was filmed ?in Sweden, was created by Danny Brooke-Taylor and directed by Vince Squibb through Gorgeous. ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

. The robot was controlled via a Facebook page, which anyone living in Denmark, Finland, Norway or Sweden ... of a wider digital campaign running across Sweden, Denmark and Norway. ...

Change of Western Europe chief for Unilever

of marketing and customer development roles in the Netherlands, Italy and Sweden. Zijderveld will report ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

(Paris) Brand: Visit Sweden Execution: Dave goes to Skane Credit: Glue Isobar Brand: WaterAid ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Interbrand's Top 100 global brands 2009

15,375 11% Sweden 22 American Express 14,971 -32 ... % Sweden 29 Sony 11,953 -12% Japan 30 ...

Fortune Street hires creative director

Smith has previously handled design projects for Cadbury, The Body Shop, Orange and Waitrose and for the past three years she has worked on a consultancy basis with Fortune Street. Additionally Smith has also taught and lectured on design, branding and future forecasting at art schools in Sweden and the UK ...

Velvet toilet tissue pushes green message

and mountain terrain in northern Sweden. ...

Recent burst in coupon use may hurt brands in longer term

Cool' holidays and breaks to global destinations such as Sri Lanka, Sweden and Santa Claus' Village ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

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