Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.
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Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
15,375 11% Sweden 22 American Express 14,971 -32 ... % Sweden 29 Sony 11,953 -12% Japan 30 ...
Swedish ad students use Twitter and blog to 'pitch' for global Adidas brief
31 Mar 2009 | by Ian Darby
to control their brands. The students, who all attend Berghs School of Communication in Sweden, will reveal ...
The Work: New Campaigns - The World
28 Nov 2008
, Belgium, Denmark, Sweden THE LOWDOWN A mannequin is brought to life in new advertising aimed ...
The Work: New Campaigns - UK
17 Oct 2008
Dahlstrom Editor: Frederik Nordstedt Post-production: Swiss, Sweden Audio Post-production: Angell Sound ...
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
Cool' holidays and breaks to global destinations such as Sri Lanka, Sweden and Santa Claus' Village ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Reebok joins race against Nike for women's market
15 Sep 2008 | by Ed Kemp
The campaign, which is in development, will feature a Reebok Global Instructors Team. Instructors are being chosen from around the world, including Sweden, Germany, Korea, UK, China, Russia, India and the US. The positioning, of 'taking the boredom out of working out', follows research conducted by GFK ...
Nike unveils mobile shoe-design service
17 Jun 2008 | by Ed Kemp
, Germany, Spain, France, Denmark, Finland, Norway and Sweden. The arrival of the mobile service follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
