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School Reports 2012: Arena Media

02 Apr 2012

and the digital media for Axa's Swiftcover and Axa Direct brands. Arena's only loss was the Warner Leisure Hotels ...

Axa launches debut integrated campaign

01 Feb 2012 | by Sarah Shearman

. At the end of last year, Axa dropped aging rock star Iggy Pop from its Swiftcover.com ads , replacing him ...

Axa loses lust for life with Iggy Pop

14 Dec 2011 | by John Reynolds

Axa has lost its lust for life with Iggy Pop and is axing the rock star from its swiftcover.com ads...The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...

Swiftcover races to Westfield's digital screen

11 Oct 2011 | by Maisie McCabe

Swiftcover.com is offering visitors to Westfield London in White City the chance to compete...simulation of America's Route 66 and collect Swiftcover.com tokens along the way. To play, gamers must ... their page. Amanda Edwards, senior marketing manager at swiftcover.com, said: "Once again, Swiftcover ...

Hotline: Axa appoints Arena Media

16 Sep 2011

Axa has appointed Arena Media to the digital media business for its Swiftcover and Axa Direct

Digital Radio: On pause for digital switch

08 Jul 2011 | by Mark Sutherland

traditional strength. We haven't scratched the surface yet.' SWIFTCOVER/ABSOLUTE RADIO Online car insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ... to the Isle of Wight Festival. Senior marketing manager Amanda Edwards says Swiftcover chose Absolute ...

Fallon wins £26m Axa ad account

29 Jun 2011 | by Sara Kimberley

was handled by Mortimer Whittaker O'Sullivan. The agency will however continue to work on AXA s Swiftcover ...

AXA looks to consolidate insurance ad accounts

07 Jun 2011 | by Sara Kimberley

The AXA account is currently handled by Team Saatchi, while the AXA Direct brand is handled by Mortimer Whittaker O'Sullivan (MWO). MWO is not expected to repitch for the business but it will continue to handle the AXA-owned Swiftcover business. The review will take place within the Publicis ...

Dentsu acquires digital agency Steak

02 Jun 2011 | by Sara Kimberley

Virgin Holidays, Axa, Swiftcover and Debenhams. The deal will enable Steak to work with Dentsu ...

Absolute Radio to bring Elbow to St Paul's

06 May 2011 | by Maisie McCabe

Swiftcover.com renewed its sponsorship of Absolute Radio Live in a deal which will see the station stage a ...

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