Diary: Turkey of the week - Swiftcover Insurance
09 Mar 2007
Kate Nettleton prefers to switch channel rather than watch the latest ad for Swiftcover insurance:
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We'll Call You - Swiftcover
03 Mar 2009 | by Staff
Unlike the face of Swiftcover, Iggy Pop, Marketing Mystery Caller has never had a drug problem...Swiftcover - Good morning, XXXX speaking, I'm a member of the help team, how may I help? Mktg ... to know if I was eligible. Swiftcover - What is it you do? Mktg - Well, it sounds a bit strange ... and things like that. I do play the keyboard, drums.... Swiftcover - Right, so you're a multi ...
Swiftcover makes U-turn to offer musicians insurance
27 Apr 2009 | by Alex Brownsell
LONDON - Insurance brand Swiftcover has announced it is to start offering its products to musicians...musicians contacted swiftcover.com after seeing Iggy in our ads and we appreciate that they were ... get swiftcovered',' said Tina Shortle, marketing director at Swiftcover. ...
Iggy Pop fronts Swiftcover insurance ad
06 Jan 2009 | by Staff
LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance....the benefits of Swiftcover, which enables him to locate his important documents more easily. Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace." Swiftcover ...
AXA Insurance recruits Swiftcover marketer Tina Shortle
05 Jan 2010 | by Alex Brownsell
LONDON - AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position.... Last year, she oversaw the re-launch of motor insurance brand Swiftcover with an ad campaign fronted ... Swiftcover in 2004, Tina operated as head of marketing at Churchill Insurance. This new role provides a ...
Swiftcover chickens win financial marketing effectiveness prize
16 Nov 2007 | by Staff
LONDON - Swiftcover.com's chicken-based advertising has been named the most effective financial ad...Swiftcover.com also picked up a special judges award for market learning, which it shared with Lloyds TSB Insurance, for its sponsorship of the British International Motor Show. One of the ads in the campaign is based on the why did the chicken cross the road gag? and was honoured as Campaign magazine ...
New campaign: Swiftcover.com
14 Feb 2007
Online insurance firm Swiftcover is using one of the oldest jokes in the book to highlight its..., where it gets a quote for its car insurance from Swiftcover in less than 60 seconds. As they head back ...
Swiftcover's Iggy Pop ads jangle with disgruntled musicians
24 Feb 2009 | by Nikki Sandison
LONDON - Insurer Swiftcover is facing an investigation by the advertising watchdog after several...an investigation after receiving 12 complaints from people who were turned down by Swiftcover because they worked in the music and entertainment industries. Iggy Pop prances around topless in the 25m Swiftcover ads, created by MWO, and boasts: "I got it Swiftcovered. I got insurance on my insurance. Do it. Get a life ...
The Week: Advertising News - Swiftcover unveils Iggy work
08 Jan 2010
The Axa-owned car insurance brand Swiftcover.com has unveiled a £30 million ad push featuring...The television, radio, outdoor and digital campaign, created by MWO, introduces a "Little Iggy" puppet character. Last year, Swiftcover's controversial ad, featuring the strapline "get a life", was banned by the Advertising Standards Authority. ...
Swiftcover invites commuters to get into bed with Little Iggy
25 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Swiftcover.com, the motor insurer behind ads featuring rock star Iggy Pop, is bringing the Little...Radio's breakfast show. Swiftcover.com banners are already being erected in Waterloo Station ... Swiftcover will challenge commuters to get in and attempt to wake him. They will have the option ... on the Swiftcover.com Facebook page, http://www.facebook.com/roadology . Absolute Radio breakfast presenter ...
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