New campaign: Swiftcover.com
14 Feb 2007
Online insurance firm Swiftcover is using one of the oldest jokes in the book to highlight its..., where it gets a quote for its car insurance from Swiftcover in less than 60 seconds. As they head back ...
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Swiftcover puts Iggy ads in computer games
29 Jul 2010 | by Jacob Mathias
Swiftcover.com is to become the first insurance company to launch a campaign within a video game....: "In-game advertising is a perfect fit for the Swiftcover.com brand and their target audience ... media trend." The ads will tie in with Swiftcover's recent 'Get a Life' campaign, developed ... -game placements for Swiftcover.com. In-game ads have been shown to have some of the best recall rates around, so ...
MWO lands launch of Swiftcover.com
01 Jul 2005
Swiftcover.com is about to introduce itself via a national TV ad campaign backed by a £12 million budget. The company, which is headed by the former Churchill Insurance board director Andrew ... Mortimer, the managing director of MWO, said: "No-one else in the market can say what Swiftcover is saying ...
Swiftcover.com to sponsor Tiscali's online motor channel
09 Feb 2007 | by by Alex Donohue
LONDON - Online insurance firm Swiftcover.com is to launch a customer acquisition campaign as part...Swiftcover , which launched in July 2005, will be promoting its car insurance policies and 50 ... Media, through search, display and affiliate activity. Tina Shortle, marketing director at Swiftcover ... . Swiftcover said the ads for its cash back offer have been viewed by over 600,000 people to date. Alex Hole ...
Axa seeks agencies to form digital roster
14 Jan 2010 | by Joe Thomas
group's brands, including Swiftcover and Sun Life Direct.
Swiftcover.com backs F1 on ITV
05 Apr 2006
Swiftcover.com, the online insurance provider, is to sponsor ITV's Formula One coverage....The multimillion-pound deal, swiftcover.com's first sponsorship venture, includes broadcast sponsorship of races and qualifying stages on ITV1, as well as highlights on ITV4. The sponsorship starts in time for the fourth race of the season, the Imola Grand Prix in San Marino on 23 April. Swiftcover ...
Mortimer Whittaker O'Sullivan lands launch of Swiftcover.com
01 Jul 2005 | by by Staff
Swiftcover.com is about to introduce itself via a national TV ad campaign backed by a £12m budget. The company, which is headed by the former Churchill Insurance board director Andrew Blowers, aims ... , the managing director of MWO, said: "No one else in the market can say what Swiftcover is saying ...
Media: Swiftcover.com to sponsor ITV's Formula One coverage
07 Apr 2006
Swiftcover.com is to sponsor ITV's Formula One coverage. The deal includes broadcast sponsorship
The Work
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting...or test drive, or visiting the Lexus website. Swiftcover.com Campaign: Get a life Agency: Steak Background: Swiftcover's target audience of ABC1 adults is skewed towards those who ... : Swiftcover wanted to understand how its target audience would interact with the brand through online video ...
AXA to boost digital across its brands
27 Apr 2010 | by Joe Thomas
Normal 0 0 1 122 696 5 1 854 11.773 0 0 0 The insurance company, which owns the Swiftcover and Sun Life brands, has appointed Crayon as its first lead strategic digital agency following a pitch handled by creative brief. It will be responsible for handling digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
