Fallon wins £26m Axa ad account
29 Jun 2011 | by Sara Kimberley
was handled by Mortimer Whittaker O'Sullivan. The agency will however continue to work on AXA s Swiftcover ...
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Swiftcover puts Iggy ads in computer games
29 Jul 2010 | by Jacob Mathias
Swiftcover.com is to become the first insurance company to launch a campaign within a video game....: "In-game advertising is a perfect fit for the Swiftcover.com brand and their target audience ... media trend." The ads will tie in with Swiftcover's recent 'Get a Life' campaign, developed ... -game placements for Swiftcover.com. In-game ads have been shown to have some of the best recall rates around, so ...
AXA looks to consolidate insurance ad accounts
07 Jun 2011 | by Sara Kimberley
The AXA account is currently handled by Team Saatchi, while the AXA Direct brand is handled by Mortimer Whittaker O'Sullivan (MWO). MWO is not expected to repitch for the business but it will continue to handle the AXA-owned Swiftcover business. The review will take place within the Publicis ...
Can Radioplayer be the one-stop-shop the industry needs?
08 Apr 2011 | by Maisie McCabe
Office of Information, Swiftcover, Direct Line, Volvo and Lexus. Other advertisers to have used ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
