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LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company...after completing a four-month project managing Swiftcover's prospect email marketing during the summer ... their car insurance over the internet. Tina Shortle, marketing director at Swiftcover, said: "Email is a significant communications channel for Swiftcover.com and fits well with our digital offering. Mailtrack gives ...
LONDON - Swiftcover.com's chicken-based advertising has been named the most effective financial ad...Swiftcover.com also picked up a special judges award for market learning, which it shared with Lloyds TSB Insurance, for its sponsorship of the British International Motor Show. One of the ads in the campaign is based on the why did the chicken cross the road gag? and was honoured as Campaign magazine ...
LONDON - Insurer Swiftcover is facing an investigation by the advertising watchdog after several...an investigation after receiving 12 complaints from people who were turned down by Swiftcover because they worked in the music and entertainment industries. Iggy Pop prances around topless in the 25m Swiftcover ads, created by MWO, and boasts: "I got it Swiftcovered. I got insurance on my insurance. Do it. Get a life ...
LONDON - Online insurance firm Swiftcover.com is to launch a customer acquisition campaign as part...Swiftcover , which launched in July 2005, will be promoting its car insurance policies and 50 ... Media, through search, display and affiliate activity. Tina Shortle, marketing director at Swiftcover ... . Swiftcover said the ads for its cash back offer have been viewed by over 600,000 people to date. Alex Hole ...
the complaints. Swiftcover, the online insurer which angered call centre workers with a TV ad portraying them ...
, and Swiftcover motor insurance have all already signed up to this service. Ian Bowen-Morris, head ...
The ad was created by Mortimer Whittaker O'Sullivan to promote the Swiftcover.com insurance brand. It showed a man calling his insurance company and asking not to be put on hold, and then showed a ... to do a much as they could online." Andrew Blowers, CEO of Swiftcover.com, said: "We are clearly ...
. ( Marketing ) AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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