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Diary: Turkey of the week - Swiftcover Insurance

Kate Nettleton prefers to switch channel rather than watch the latest ad for Swiftcover insurance:

Iggy Pop fronts Swiftcover insurance ad

LONDON - The rock star Iggy Pop is the face of a new ad campaign for Swiftcover.com insurance....the benefits of Swiftcover, which enables him to locate his important documents more easily. Tina Shortle, the marketing director at Swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace." Swiftcover ...

The Week: Advertising News - Swiftcover unveils Iggy work

The Axa-owned car insurance brand Swiftcover.com has unveiled a £30 million ad push featuring...The television, radio, outdoor and digital campaign, created by MWO, introduces a "Little Iggy" puppet character. Last year, Swiftcover's controversial ad, featuring the strapline "get a life", was banned by the Advertising Standards Authority. ...

MWO lands launch of Swiftcover.com

Swiftcover.com is about to introduce itself via a national TV ad campaign backed by a £12 million budget. The company, which is headed by the former Churchill Insurance board director Andrew ... Mortimer, the managing director of MWO, said: "No-one else in the market can say what Swiftcover is saying ...

Iggy Pop ad investigated over complaints

LONDON - The Advertising Standards Authority is investigating Swiftcover's ad starring Iggy Pop...The ad features the former punk rocker claiming that he has no trouble finding his personal documents thanks to his policy with Swiftcover. But the ASA confirmed today that it had received 12 ... of Iggy Pop to promote Swiftcover when musicians cannot get insurance with the firm." He said that a ...

Axa seeks agencies to form digital roster

group's brands, including Swiftcover and Sun Life Direct.

The Week: Advertising news - ASA investigates 'Iggy' ads

The Advertising Standards Authority is investigating Swiftcover's ad starring Iggy Pop, following

Mortimer Whittaker O'Sullivan lands launch of Swiftcover.com

Swiftcover.com is about to introduce itself via a national TV ad campaign backed by a £12m budget. The company, which is headed by the former Churchill Insurance board director Andrew Blowers, aims ... , the managing director of MWO, said: "No one else in the market can say what Swiftcover is saying ...

Media: Swiftcover.com to sponsor ITV's Formula One coverage

Swiftcover.com is to sponsor ITV's Formula One coverage. The deal includes broadcast sponsorship

Diary: Turkey of the week - Mortimer Whittaker O'Sullivan/Swiftcover.com

the Swiftcover.com ad with Iggy's anarchic style. Alas, he comes across as dangerous as William Hague in a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.