14 Feb 2007
Online insurance firm Swiftcover is using one of the oldest jokes in the book to highlight its..., where it gets
a quote for its car insurance from Swiftcover in less than 60 seconds.
As they head back ...
05 Apr 2006
Swiftcover.com, the online insurance provider, is to sponsor ITV's Formula One coverage....The multimillion-pound deal, swiftcover.com's first sponsorship venture,
includes broadcast sponsorship of races and qualifying stages on ITV1,
as well as highlights on ITV4. The sponsorship starts in time for the fourth race of the season, the
Imola Grand Prix in San Marino on 23 April. Swiftcover ...
04 Apr 2006
| by by Staff
LONDON - Swiftcover.com, the online insurance company, is to sponsor ITV's Formula 1 coverage....The multimillion-pound deal, Swiftcover.com's first sponsorship venture, includes broadcast sponsorship of races and qualifying stages on ITV1, as well as highlights on ITV4.
The sponsorship starts in time for the fourth race of the season, the Imola Grand Prix in San Marino on April 23.
Swiftcover ...
28 Sep 2005
. What headline would you like to read in Marketing? Swiftcover.com voted
UK's most-admired brand. When ...
08 Feb 2010
From brief to browser, how are Nike, Marmite, Lexus, Swiftcover.com and Drench getting...or test drive, or visiting the Lexus website. Swiftcover.com Campaign: Get a life Agency: Steak Background: Swiftcover's target audience of ABC1 adults is skewed towards those who ...
: Swiftcover wanted to understand how its target audience would interact with the brand through online video ...
11 Aug 2009
| by Sarah Johnson
division's £20m account from MindShare.
Swiftcover, which is worth about £10m, and was previously handled ...
that the Swiftcover campaign, created by ad agency
MWO and featuring rock star Iggy Pop, will continue. The brand ...
not insure musicians, despite Pop
declaring 'I got it Swiftcovered'. It has since changed its policy in
line ...
29 Sep 2009
| by Alex Brownsell
-insurance market with Swiftcover,
which uses brand ambassador Iggy Pop to target young men. However, the insurer ...
marketing
activity in 2010 and will be overseen by Swiftcover marketing director
Tina Shortle. MWO created the latest push for Swiftcover, while Saatchi & Saatchi
devised the recent 'Redefining Standards' campaign ...
02 Dec 2009
prices by £150m. - Swiftcover Pop's back Iggy Pop is set to return as the brand ambassador for AXA-owned
insurance brand Swiftcover with a TV campaign in 2010. The previous
activity, by MWO, caused a row earlier ...
24 Jun 2008
| by Suzy Bashford
, marking an increase of 15% on the 2005
study. Tina Shortle, marketing director of Swiftcover.com, says ...
prolifically that
consumers now need 'an aggregator to aggregate the aggregators'. Swiftcover uses both ...
01 May 2007
| by Amanda Nottage
insurance company that has taken this strategy to the extreme is Swiftcover, which trades on the fact ...
centre means cheaper premiums, explains Tina Shortle, marketing director at Swiftcover. We wanted ...