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Swiftcover to insure musicians after Iggy Pop ad banned by watchdog

LONDON - A TV ad featuring the rock star Iggy Pop promoting Swiftcover's car insurance policy has...but that he doesn t waste any more time looking for them now that he s got "Swiftcovered". Twelve viewers challenged the ad on the grounds that it was misleading to imply that Iggy Pop was insured by Swiftcover ... noted the use of a well-known musician and member of the entertainment industry to promote Swiftcover ...

The Work: New campaigns - UK

Swiftcover.com has launched a TV spot that explains how much people can save by using its purely online ... a customer can save as much as £275 when they take out a policy with Swiftcover.com because the company does not operate any call-centres. Swiftcover.com launched last summer, backed by a £12 million ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.