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Swiftcover.com is to become the first insurance company to launch a campaign within a video game....: "In-game advertising is a perfect fit for the Swiftcover.com brand and their target audience ... media trend." The ads will tie in with Swiftcover's recent 'Get a Life' campaign, developed ... -game placements for Swiftcover.com. In-game ads have been shown to have some of the best recall rates around, so ...
traditional strength. We haven't scratched the surface yet.' SWIFTCOVER/ABSOLUTE RADIO Online car insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ... to the Isle of Wight Festival. Senior marketing manager Amanda Edwards says Swiftcover chose Absolute ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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