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Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch...Fragrance house Dana UK has appointed youth and entertainment agency Talk Loud PR for the launch of its first UK perfume, Fetish. The fragrance will be targeted at teenage girls and has a total marketing budget of pounds 1.7 million. Fetish is the first product launched in the UK by Dana ...
Nike UK has approached several PR agencies about promoting its first UK NikeTown superstore...Nike UK has approached several PR agencies about promoting its first UK NikeTown superstore. Pitches will be held next week at the earliest, according to a Nike spokesperson, with a cross-section of small, specialised and large agencies. A summer opening date is expected for the store, sited ...
the UK’s largest advertiser, according to new figures.
Henkel is to create a UK home and laundry care division as part of ambitious expansion plans....The German company's first UK office, based in London, will have control over UK brand launches and promotional activity. Henkel plans to raise its TV spend in the UK by 25% over the next year, with activity ... the same role at Henkel's UK unit. Mark Tyers, formerly brand manager for Henkel's detergents, has been ...
Unilever is holding a review of the UK advertising account for its Impulse body spray range....The personal care brand is understood to have already shortlisted non-roster agencies to pitch for the business. Unilever does not have a retained agency to work on UK-specific campaigns for Impulse. Instead, it runs adaptations of the global campaigns created by the Argentina-based Unilever roster shop ...
LONDON - Over-ice cider pioneer Magners is looking to appoint its first UK managing director...redundancies to save E10m ( 7m) to fuel investment in the UK, its biggest cider market. The investment ... the fall to bad weather and tough UK competition. ...
LONDON - Heineken has moved its UK advertising business out of The Red Brick Road and into Bartle...The agency will now handle all of the brewer's advertising duties inside the UK market. The Red ... among irresponsible drinkers. Its most recent UK TV campaign for Heineken broke in May and featured a ... year. In July 2008, MediaVest picked up the UK media account for the brand following its acquisition ...
-off vouchers from FMCG brands in the UK....The booklet, called Shopmate, is set to roll out in February 2003 and will be door-dropped to 2m households in the UK. This number is set to rise to 4m for its subsequent April, June, September and November 2003 editions. FMCG brands that sign up to the initiative will be guaranteed exclusivity ...
Sara Lee-owned Radox is introducing its first deodorant in the UK market later this year, backed
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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