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Syzygy creates 'own road' drive for Mazda6 launch

LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own...The campaign, the website and the car all launch in the UK on Boxing Day, rolling out to 27 ... marketing campaign, also created by Syzygy. TV and print advertising was created by JWT. Syzygy will adapt ... specific areas of interest. Michael Vasseur, e-business and CRM manager of Mazda Europe, said: "The Syzygy ...

Syzygy creates pre-launch work for Mazda3

LONDON - Syzygy has created a pan-European digital campaign for the Mazda3 compact sports car ahead...and anticipation for the car, and ultimately to drive sales. Syzygy was briefed to "tell the stories behind ... at motor shows and events. Syzygy is raising awareness of the model through PR activity. The campaign ... to launch, its driving and performance characteristics. Aaron Martin, Syzygy's executive creative director ...

Brand Health Check: Top Gear

director, Syzygy UK, which works with Mazda, and Top Gear fan Simon Marjoram, managing director of Bamboo Marketing. MARK ELLIS, deputy managing director, Syzygy UK What was once a passionate and hilarious ... claims that the latter has become the "biggest partwork property in the UK by volume and is expected ...

The Work: New Campaigns - UK

, MOUNTAIN Project: Snowflake, icicle, mountain Client: Jon Sampson, marketing manager, InBev UK Brief ... , attempts to increase its 18.8 per cent overall market share in the UK. In its 2005 results statement ... with the cholesterol charity Heart UK, is backing a national heart-testing roadshow that will visit 32 locations across ...

The Work: New Campaigns - UK

: Drive awareness of the housing crisis facing the UK, where thousands of people live in substandard ... , Land Rover UK Brief: Encourage prospects to request test drive or more information Creative agency ... : Darran Britton, director of brands and marketing, Carlsberg UK Brief: Give bitter back its self ...

The Work: New Campaigns - UK

reads: "The Jetta, not nearly as expensive as it looks." Volkswagen's UK market share remained static ... in the UK by 2020. The print work, developed by St Luke's, features a stark image of a woman's face. Her ... 'll never regret an eye test." The RNIB's report claims that more than two million people in the UK ...

The Work: New Campaigns - UK

the FMCG giant's sales were back on track last year, although the UK saw sales fall by 4 per cent overall ... is the leading cause of death for young men in the UK, with an average of three men killing themselves every day ...

The Work: New Campaigns - UK

work for Beck's since the brand last advertised on UK TV in 1999. The 40-second TV ad, which ... magazines in France, Italy and the UK. The print work is supported by materials at point of sale and online. ...

The Work: New Campaigns - UK

THE LOWDOWN Ogilvy Beth Thoren, director of communications, Digital UK Brief: Launch digital switchover ... for Digital UK and has booked simultaneous slots across all five terrestrial channels for its launch ...

The Work: New Campaigns - UK

, marketing director, Patak's Brief: Reignite UK consumers' love affair with Indian food and convince them ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.