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LONDON - T-Mobile has split with Iris, which has overseen the mobile phone operator's £2m retail...Iris handled all T-Mobile s in-store activity, including point of sale and store design, across its 255 stores in the UK. Iris is understood to have resigned the account after failing to renegotiate ... of weeks. Iris would not comment on the story, and T-Mobile was unavailable for comment as Marketing went ...
BARCELONA - Yahoo! has struck a deal with T-Mobile to provide services including Flickr, Yahoo...This partnership will see Yahoo! oneSearch become the exclusive mobile search service for T-Mobile customers from March 2008, allowing users to instantly access a mix of news, financial information, weather reports, photos and mobile websites via their handset. The internet giant has also announced plans ...
LONDON - T-Mobile is to become the first UK mobile phone operator to launch ad-funded gaming....Customers can access at least one new game per week by joining T-Mobile s Game Club. The first free game available to consumers is Poker Million II, funded by advertisers including Madagascar ... to people who subscribe to T-Mobile s web n walk service. ...
LONDON - T-Mobile has retained Tullo Marshall Warren to handle its DRTV activity following a...development, strategic planning and creative development. T-Mobile awarded the account to the incumbent ... . TMW has worked on a wide range of marketing activities for T-Mobile for several years including ... . The agency was also recently appointed to manage T-Mobile's in-store multimedia activity. Jenny Chiu ...
LONDON - T-Mobile's press and brochure ads guaranteeing that customers will not be able to find...that its most comparable tariff was Mix and Match 1100, which offered up to 1100 voice minutes for 27. T-Mobile ... with T-Mobile. It noted that T-Mobile believed that the two plans should not be compared ... decision. The ASA banned the press and brochure ads, but two T-Mobile TV ads, one at a seance and another ...
What impresses me about this T-Mobile campaign is the extent to which it has embraced outdoor...T-Mobile is seeking to appeal to consumers who require information on the move and illustrates the practical application of its 'Web 'n' walk' service. Its use of six-sheets in urban centres, combined with commuter targeting at railway stations and on the Tube, delivers this audience exceptionally well ...
LONDON - T-Mobile has hired Srini Gopalan as chief marketing officer....former Accenture management consultant, takes on the role following the companies recent launch of T-Mobiles ... . Golpalan will move to T-Mobile in June. ...
LONDON - T-Mobile is set to open its portal to advertising after appointing Yahoo! as its exclusive...Through the deal, Yahoo! will sell banner ads on T-Mobile, with the first campaigns expected to go live early Q2, 2008. Yahoo! now sells ads on T-Mobile and Vodafone s mobile portals, and has targeted ... ads on T-Mobile, as it does for 3. What brands want is audience, said Geraldine Wilson, vice ...
LONDON - T-Mobile is trialling Bluetooth as part of a campaign to encourage more people into its...the country, prompts passers-by to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals. Proximity marketing specialist Hypertag has installed Bluetooth tags in the six T-Mobile stores ... for one month, T-Mobile will monitor customers' responses to the individual promotions trialling different ...
LONDON - What future for the T-Mobile and Orange brands if their UK merger goes ahead?...; mso-bidi-language:#0400;} Executives at T-Mobile's parent company, Deutsche Telekom, must ... of the market, excluding Virgin Mobile, which uses T-Mobile's network. The agreement is subject to approval ... both also made conditional bids for T-Mobile, have not made any public comment on the deal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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