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T-Mobile 'T-Mobile wedding' by Saatchi & Saatchi

T-Mobile has launched a spoof video of Prince William and Kate Middleton lookalikes...The two-minute video, made by Saatchi Saatchi, can be viewed on YouTube and has been inspired by the growing trend of online wedding-dance videos. "The T-Mobile Royal Wedding" features 15 royal lookalikes, including the Queen, Prince Charles and Camilla, and Prince Harry, who dance their way down the aisle in a ...

Yahoo! teams up with T-Mobile

BARCELONA - Yahoo! has struck a deal with T-Mobile to provide services including Flickr, Yahoo...This partnership will see Yahoo! oneSearch become the exclusive mobile search service for T-Mobile customers from March 2008, allowing users to instantly access a mix of news, financial information, weather reports, photos and mobile websites via their handset. The internet giant has also announced plans ...

T-Mobile to extend VOD service

T-Mobile is to extend its video-on-demand (VOD) service having signed a content deal with Paramount

Digital: T-Mobile in ad-funded work

T-Mobile is making its first foray into advertiser-funded programming via a free-to-view video...that will run before and after each clip. Before using the service for the first time, T-Mobile customers ... of ads, allowing brands to predetermine how many times a consumer sees a specific execution. The T-Mobile ... to the offering. T-Mobile has been experimenting with ad-funded mobile content for some time, making games ...

T-Mobile to review its digital account

T-Mobile is understood to be gearing up for a review of its digital marketing account, currently...for T-Mobile. In October 2005, it launched T-Mobile TV, which allowed users to make spoof news bulletins ... Gigs, T-Mobile's live music events. Agency.com has worked with T-Mobile since 1998, when it designed the original T-Mobile global website. It has since worked on website design and campaigns in The Netherlands ...

T-Mobile launches mobile using Google software

LONDON - T-Mobile today unveiled the first phone to run on Android, Google's open source mobile...The phone will allow users to download their own applications, rather than being stuck with those provided through the phone company. The open source nature of the software promises to make it much easier for third parties to develop applications for mobile handsets. Jim Hyde, the chief executive of T-Mobile UK ...

Digital & Direct: T-Mobile adds 'Dance' work

T-Mobile is to extend its 'Dance' ad campaign until May, with TV and online ads carrying the mobile...products and services such as T-Mobile's Combi £35 tariffs and G1 handset, which customers can use to view the dance ad through YouTube. Online, T-Mobile is negotiating an exclusive deal with an undisclosed ...

Saatchis unveils T-Mobile G1 campaign

of the T-Mobile G1, which goes on sale today....declaring "It's here. The new T-Mobile G1 with Google". The giant pins also appear online, in an accompanying viral campaign. Saatchi Saatchi paved the way for the T-Mobile G1 with a pre-launch print campaign and an online competition to drive registrations. T-Mobile G1 is the first mobile phone ...

T-Mobile targets music fans with competitions push

LONDON – T-Mobile is encouraging around 500,000 customers of its music services to make more use...Tullo Marshall Warren has designed the campaign, which bills T-Mobile as "the place to go for real ... , and communicates a range of competitions linked to T-Mobile's different music services. The network operator ... and meet the band backstage. Tim Leighton, account manager at TMW, said: "Our brief was to portray T-Mobile ...

Wanadoo hires former T-Mobile marketing chief

, by hiring former T-Mobile International marketer Philip Mehl.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.