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T-Mobile's comms challenge

T-Mobile is refocusing its consumer, business and press office activity as it aims to generate..., said there was 'an immediate challenge for the T-Mobile share of voice to grow across traditional media ... highlighting the differentiation between Orange and T-Mobile. 'Their role will be to help us better define ... 's reputation in online and offline media. This will help set T-Mobile's longer-term objectives. While ...

Museum takes on T-Mobile PRO

The Natural History Museum has hired T-Mobile corporate PR manager Alison Enticknap as media...The role involves promoting exhibitions and addressing corporate issues about the museum’s direction. Enticknap, who spent four years at T-Mobile, reports to Tom Engel, who joined in July as head of communications to replace Katherine Holden. Engel said that Enticknap’s team will work more closely ...

T-Mobile brings in Pleon for Robbie

T-Mobile has enlisted Pleon to promote the mobile network's sponsorship of singer Robbie Williams...Fans will be able to download footage of the tour, starting on 9 June in Dublin. Williams signed an 18-month 'brand ambassador' deal last July. Pleon will host VIP parties and raise awareness of T-Mobile ... will work alongside T-Mobile's retained corporate, B2B and consumer PR agency Brands2Life. ...

T-Mobile hunts chief as Devereux departs

T-Mobile's UK PR chief Elaine Devereux is quitting the German mobile operator after five years....without a job to go to, as T-Mobile relocates its UK comms operations from Hammersmith, London to Hatfield in Hertfordshire. Devereux joined T-Mobile in 2000 from Motorola, where she was EMEA brand manager. She said her international duties as VP marketing and product PR had decreased since replacing Neil Lovell as T-Mobile's top ...

T-Mobile axes top UK comms position

T-Mobile has scrapped the role of its top UK PRO Patrick Barrow as the global mobile network...Rogerson director Tony Carlisle’s increasing stranglehold over corporate affairs. T-Mobile International ... . Prior to joining T-Mobile (as One2One), Barrow was head of comms and PR at Thomas Cook. He is also a ...

T-Mobile hires AC&C for Czech brief

Prague: Mobile phone firm T-Mobile has appointed AC&C Public Relations to handle media relations...T-Mobile comms director in that country Jioi Hajek said the agency was hired earlier this month ... PR Worldwide were invited to email T-Mobile their financial proposals, a procedure that attracted ... . Hajek denied he was touting for the lowest-cost agency. T-Mobile formerly used Eklektic ...

T-Mobile hires Citigate for strategic brief

T-Mobile has hired Citigate Dewe Rogerson on a group-wide strategic brief after director Tony...on the overall positioning of the T-Mobile group,’ said T-Mobile UK director of corporate comms Neil Lovell ... on some of the things that we want to focus on.’ Carlisle will report to the T-Mobile group ... and comms strategy to promote the T-Mobile name, currently lagging behind Orange and Vodaphone in consumer ...

Lovell quits T-Mobile comms director post

Mobile phone giant T-Mobile’s top UK communicator, Neil Lovell, has quit after less than two years...in that role’ and has left without a job to go to. Lovell denied T-Mobile was ‘cutting back’ on PR, despite ... last year – had been achieved. He said T-Mobile no longer had a need for an ‘overarching’ senior PR ... team. Lovell took the T-Mobile post – his first PR position – in October 2001 from recruitment ...

T-Mobile slashes agency spend to focus on projects

Mobile giant T-Mobile this week confirmed it has cut back its PR agency spend as it refocuses its

Public Affairs: Mandate takes over T-Mobile business

T-Mobile has handed its public affairs business to Mandate Communications as it attempts...Direct following a competitive pitch. Mandate has been briefed to support T-Mobile's ongoing activity ... the proposed merger of Orange and T-Mobile in the UK earlier this month, after obtaining concessions from the operators' parent companies. The joint venture between France Telecom's Orange UK and Deutsche Telekom's T-Mobile ...

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