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LONDON - T-Mobile has retained Tullo Marshall Warren to handle its DRTV activity following a...development, strategic planning and creative development. T-Mobile awarded the account to the incumbent ... . TMW has worked on a wide range of marketing activities for T-Mobile for several years including ... . The agency was also recently appointed to manage T-Mobile's in-store multimedia activity. Jenny Chiu ...
LONDON - T-Mobile's press and brochure ads guaranteeing that customers will not be able to find...that its most comparable tariff was Mix and Match 1100, which offered up to 1100 voice minutes for 27. T-Mobile ... with T-Mobile. It noted that T-Mobile believed that the two plans should not be compared ... decision. The ASA banned the press and brochure ads, but two T-Mobile TV ads, one at a seance and another ...
LONDON - One 2 One is set to rebrand as T-Mobile by the end of 2002. T-Mobile is the wireless brand...The network, the smallest in the UK, is also launching a new tariff scheme this week which may start a price war among the nation's mobile operators. The decision to rebrand was taken in response to increasing demand for global services. T-Mobile has 40m customers worldwide and owns network ...
LONDON - T-Mobile is trialling Bluetooth as part of a campaign to encourage more people into its...the country, prompts passers-by to enable Bluetooth on their mobile phones to receive T-Mobile offers and deals. Proximity marketing specialist Hypertag has installed Bluetooth tags in the six T-Mobile stores ... for one month, T-Mobile will monitor customers' responses to the individual promotions trialling different ...
LONDON - T-Mobile has named Wrigley's Ulli Gritzuhn as its new chief marketing officer, following...this month as vice-president of European operations. Arora's departure has sparked a reorganisation of T-Mobile ... , where the UK marketing team is located. T-Mobile said that Gritzuhn would focus on further build ... executive of T-Mobile International, said: "With Gritzuhn, T-Mobile is gaining a marketing expert with many ...
of the T-Mobile G1, which goes on sale today....declaring "It's here. The new T-Mobile G1 with Google". The giant pins also appear online, in an accompanying viral campaign. Saatchi Saatchi paved the way for the T-Mobile G1 with a pre-launch print campaign and an online competition to drive registrations. T-Mobile G1 is the first mobile phone ...
LONDON - Catherine Zeta-Jones, the Welsh actress, is to be the face of T-Mobile and will front a..., the rest of the US and Europe by the end of the year. T-Mobile is in the process of rebranding networks ... & Saatchi Frankfurt and features the "Get more with T-Mobile" strapline, which will continue to be used in the new advertising. In a statement, T-Mobile described Zeta-Jones, who is also the spokeswoman ...
LONDON – T-Mobile has launched a direct marketing campaign aimed at encouraging customers to use...marketing at T-Mobile, said: "We believe the pack will help to promote our new Relax Holiday minutes as well ...
LONDON - Yahoo! has teamed up with T-Mobile to become the exclusive mobile search service partner...the partnership with T-Mobile will allow the mobile phone network s customers to obtain search results quickly ... Boerries, executive vice-president at Connected Life, Yahoo!, said: T-Mobile s decision to work with Yahoo ...
LONDON – T-Mobile is encouraging around 500,000 customers of its music services to make more use...Tullo Marshall Warren has designed the campaign, which bills T-Mobile as "the place to go for real ... , and communicates a range of competitions linked to T-Mobile's different music services. The network operator ... and meet the band backstage. Tim Leighton, account manager at TMW, said: "Our brief was to portray T-Mobile ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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