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T-Mobile offers ad-funded gaming

02 Dec 2008 | by Tristan O'Carroll

LONDON - T-Mobile is to become the first UK mobile phone operator to launch ad-funded gaming....Customers can access at least one new game per week by joining T-Mobile s Game Club. The first free game available to consumers is Poker Million II, funded by advertisers including Madagascar ... to people who subscribe to T-Mobile s web n walk service. ...

Everything Everywhere boosts T-Mobile ad offering

20 Dec 2011 | by Sarah Shearman

to its T-Mobile customers for the first time....are among the first brands to send out content to T-Mobile customers using the service. Orange Shots ...

Vodafone mulls bid for T-Mobile UK

29 Jun 2009 | by Sara Kimberley

LONDON - Vodafone is understood to be considering a bid to acquire T-Mobile UK in a deal that would...A takeover of the Deutsche Telekom-owned T-Mobile UK - reportedly worth between 2.5bn and 3.4bn - would catapult Vodafone, which currently holds 25% share of the UK mobile market, into a market leader ... , holding a 25% share, while France Telecom's Orange holds 22% of the market. T-Mobile claims 15 ...

T-Mobile pay-as-you-go campaign is a hit

14 Jul 2009 | by Stephen Ward

Challenge - T-Mobile needed to launch its new pay- as-you-go proposition into a highly price...Client T-Mobile Agency MediaCom Planner Stephen Ward Challenge - T-Mobile needed to launch ... . With this in mind, Top Up and Stretch from T-Mobile positioned its top-ups as lasting longer than other mobile providers. Straightforward media placements alone would not reflect the sociability and abundance that T-Mobile ...

T-Mobile's top marketer departs following Everything Everywhere restructure

21 Oct 2011 | by Sarah Shearman

Lysa Hardy, T-Mobile's marketing head, has left the company following a recent management...Hardy worked at T-Mobile for five years and was most recently vice-president of brand propositions, which was a role created following the brand s merger with Orange to form Everything Everywhere. She does not have another job to go to, but said she was looking to join another challenger brand. Last ...

Paper Round (11 October) - Which clients are advertising in the national press?

11 Oct 2010 | by Sarah Johnson

The new business plan for Orange and T-Mobile can be summed up as "share and share alike", while...Everything Everywhere , the company formed by the merger of Orange and T-Mobile, advertises the merger across almost all the national papers, as part of a 4m press and poster campaign advertising the benefits of the combined service to consumers. A pink ad from T-Mobile , with the strapline "Who said ...

Sky to launch green-button on-demand ad service in June

28 Apr 2009 | by Tristan O'Carroll

LONDON - Sky will launch a new on-demand ad platform in June - featuring Warner Brothers and T-Mobile..., for upcoming film release Harry Potter and the Half Blood Prince. In addition, a MediaCom campaign for T-Mobile ...

Everything Everywhere to expand ad sales offering

13 May 2011 | by Sarah Shearman

Everything Everywhere has signalled its intention to turn T-Mobile and Orange into bigger media...for developing advertising and direct marketing propositions across the Orange and T-Mobile brands, which have a ...

Telecoms and pay-TV operators could help fund PSB, says IPPR

29 Apr 2009 | by Tristan O'Carroll

LONDON - Pay-TV operators such as Sky and mobile phone companies such as T-Mobile could help fund

Twentysix hires Lex de Wynter as strategy director

06 Feb 2009 | by Tristan O'Carroll

He joins from creative house Tequila/London, where he was digital strategy director. Prior to this, de Wynter held the deputy managing director post at digital agency Mook. De Wynter has 12 years experience working on projects with brands such as T-Mobile, Vodafone, Pedigree, Peroni and Ballantine ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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