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T-Mobile backs t-zones launch

T-Mobile is to launch a 4m UK campaign to promote the launch of t-zones, the network's package...The UK push forms part of a wider assault across Switzerland, Germany and Austria. T-Mobile has struck several content deals, including agreements with MTV and Universal Studios to provide channels known as t-music and t-movies. T-zones will be available from Friday, April 4 on three new handsets ...

Close-Up: My YouTube ad of the Week - T-Mobile

Brand: T-Mobile...Task: Promote T-Mobile's latest loyalty offer in partnership with Blockbuster, entitled Night In ... to the Orange Wednesdays cinema promotion by one of T-Mobile's biggest rivals. Wish I'd thought of: This channel shows T-Mobile's real understanding of where its consumers spend time online, and an ability ...

Careers: Company CV - T-Mobile UK

T-Mobile UK, formerly One 2 One, is the UK network of T-Mobile International, which in turn is one...T-Mobile UK provides mobile telecoms voice and data communications services. It has invested more than £2.5bn in its networks and handles more than 260 million calls a week. T-Mobile International ... in mobile businesses in Poland, the Netherlands, Russia and Canada, and also owns pan-European portal T-Mobile ...

TMW retains T-Mobile DRTV business

LONDON - T-Mobile has retained Tullo Marshall Warren to handle its DRTV activity following a...development, strategic planning and creative development. T-Mobile awarded the account to the incumbent ... . TMW has worked on a wide range of marketing activities for T-Mobile for several years including ... . The agency was also recently appointed to manage T-Mobile's in-store multimedia activity. Jenny Chiu ...

T-Mobile links upwith GCap Media

T-Mobile has signed the first major cross-media sponsorship with GCap Media's The One network....The six-figure deal, negotiated by T-Mobile's agency Media- Com, will run across the radio network ... , including promotion for T-Mobile's T-Zones.co.uk mobile internet service, will combine sponsorship, plus ... within hit40uk and a T-Mobile element to the capitalfm.com playlist. The activity will also form part ...

T-Mobile readies Euro 2004 blitz

T-Mobile is preparing a multimillion-pound advertising campaign around its sponsorship.... Outdoor and print activity will feature T-Mobile's 'Relax' tagline, unveiled in March (Marketing, 4 March). T-Mobile's status as the official mobile phone supplier of Euro 2004 marks its first foray ...

CAREERS: Company CV - T-Mobile UK

T-Mobile UK, formerly One 2 One, is the UK network of T-Mobile International, one of four divisions...% of the UK's population. As of December 2001, T-Mobile had just over 10.4 million UK customers. T-Mobile comprises all the activities of the T-Mobile International group via subsidiaries in Germany, the UK, the US ... , Russia and Canada. It also owns the UK-based pan-European portal, T-Mobile Online. The company's core ...

Saatchis produce T-Mobile chase ad

LONDON - T-Mobile has unveiled a new TV spot by Saatchi & Saatchi, featuring shopkeepers chasing a...would not be back for a while. The ad is the second phase of T-Mobile's "pay as you go" campaign, and is supposed to demonstrate that T-Mobile top-ups last longer than those offered by other operators. The TV ...

T-Mobile creates top consumer job

T-Mobile UK is restructuring its marketing department, creating a senior marketing role responsible...The overhaul is being led by UK marketing director Sandy Munro, who is searching for a head of consumer propositions marketing to oversee all T-Mobile's consumer business, including customer acquisition ... for the marketing of all its business services. Separately, T-Mobile's parent, T-Mobile International, is looking ...

Saatchis captures T-Mobile from BBH

Saatchi Saatchi has picked up the £27 million UK T-Mobile creative account from Bartle Bogle...advertising for T-Mobile across Europe. Its Frankfurt office created the current T-Mobile rebranding campaign ... earlier this year in a bid to re-educate consumers when T-Mobile's parent company Deutsche Telekom dropped the One2One name. T-Mobile is thought to be launching an initiative in the UK this autumn and briefed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.