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T-Mobile launches magazine for small business customers

LONDON - T-Mobile is launching a 32-page magazine to be published three times a year in an attempt...fewer than 10 employees but operate multiple handsets on their T-Mobile account. Magazine content ... InFocus as a communication that provides them with added value from T-Mobile. With the help ...

T-Mobile looks to the afterlife in £17m campaign

LONDON - T-Mobile is launching a £17m marketing campaign, based on its latest strapline "Life.... T-Mobile is the latest mobile network to unveil a new strapline as customers become increasingly ... to replace its brand campaign with price-focused advertising. T-Mobile said its new campaign is based ... of brand and communications at T-Mobile, said: "'Life's for sharing' really cements our focus ...

Gyro scoops T-Mobile business-to-business account

LONDON - T-Mobile has appointed integrated agency Gyro International to handle its UK business...at the UK s business market. Katherine East, head of business campaign management at T-Mobile, said: T-Mobile ... , will ensure that we drive the T-Mobile business brand forward in this increasingly important market. Richard ... for Gyro. T-Mobile already has nearly 17m customers in the UK and obviously has a fantastic brand presence ...

University of Leeds team wins IDM student competition

's IDM Student Direct Marketing Competition for their loyalty and communications programme for T-Mobile....and Alison Norden. Their brief, set by sponsors T-Mobile and integrated agency Tullo Marshall Warren ... and communications plan. The judges, including representatives from T-Mobile, TMW and the Institute of Direct Marketing, said: "The CAN Direct entry demonstrated a clear understanding and empathy with the T-Mobile ...

GMG gives away Robbie Williams tickets in digital promo

A total of 30 tickets for the concert at Milton Keynes National Bowl will be given away to the station's listeners, courtesy of T-Mobile, on Thursday September 14 and Friday September 15 for that night ... listeners know how valuable they are to us and to see household brands such as T-Mobile and Sony Ericsson ...

Ikea to offer 1.4m loyalty customers mobile phone service

and 5 worth of free calls. The retailer is teaming up with the German-owned mobile phone network T-Mobile ... -profile example of this partnership is the T-Mobile backed Virgin mobile venture, which has 435,000 customers ... an initial 10 airtime purchase. Rival mobile networks to T-Mobile are stepping up their efforts to sign ...

Nunwood hires COI's Picton for global insight role

Picton was a research manager at the government marketing body the COI and has also worked at Millward Brown. At Nunwood, he will work on clients including the Post Office and T-Mobile. At the same time, Nunwood has appointed Millward Brown senior research executive Kim Walker as a senior client ...

Twentysix hires de Wynter to head planning

De Wynter left Tequila in October after almost a year with the agency, was previously deputy managing director at Mook and has 12 years' digital experience under his belt. He has worked on projects for brands including T-Mobile, Vodafone, Pedigree and Peroni. De Wynter also spent a year and a half ...

Clusta appoints Katheryn Sutcliffe to head of client services

was responsible for clients including T-Mobile and Virgin business over a five-year period. Sutcliffe said ...

Study reveals companies fail to measure mobile traffic

With the growing presence of mobile internet use, given the popularity of Apple's iPhone and T-Mobile's G1 featuring Google's Android operating system, Omniture said businesses are missing out on opportunities to monetise mobile traffic. Neil Weston, senior vice-president at Omniture said: "Customer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.