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T-Mobile hunts chief as Devereux departs

T-Mobile's UK PR chief Elaine Devereux is quitting the German mobile operator after five years....without a job to go to, as T-Mobile relocates its UK comms operations from Hammersmith, London to Hatfield in Hertfordshire. Devereux joined T-Mobile in 2000 from Motorola, where she was EMEA brand manager. She said her international duties as VP marketing and product PR had decreased since replacing Neil Lovell as T-Mobile's top ...

Public Affairs: James exits T-Mobile for Cable & Wireless job

Cable & Wireless has snared T-Mobile's top lobbyist, Paul James, to be its head of public affairs...-August, and is keen to ensure a level playing field for all UK operators. James was head of PA at T-Mobile ... relations manager, with responsibility for UK PR. Meanwhile, T-Mobile is already recruiting for James ...

Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March-June 2004 Budget: Undisclosed To capitalise on its sponsorship of Euro 2004, T-Mobile wanted to promote ... updates and tailored tariffs. Objectives To maximise T-Mobile's sponsorship investment. To ensure a ...

MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success

dirty word in PR. So when One2One became T-Mobile and BTCellnet became O2 last month, PROs handling...What strikes analysts about both launches was their similarity. T-Mobile CEO Harris Jones could ... in their sector. O2 is reported to have burnt over £300,000 on the glitzy PR-led launch party, and while T-mobile ... reasons for ditching both old brands. Deutsche Telekom's One2One adopts the T-Mobile brand used across ...

One2One recruits Lovell as corp comms director

One2One has recruited Neil Lovell as director of corporate communications as the mobile phone operator embarks on a global re-branding as T-Mobile. Lovell takes over from Anna Cloke, who left ... liaison and knowledge management. One2One will migrate to the international T-Mobile brand under ...

Ex-Ketchum SV-P joins Orange

the Orange name from next year. - T-Mobile has hired former BG Group head of corporate comms Robin O ... -P of marketing and product PR Elaine Devereux, who quit T-Mobile in April. ...

Virgin Mobile reviews PR agency contracts

in a dispute with T-Mobile over its joint-venture agreement concerning Virgin Mobile. A High Court judge last week condemned T-Mobile over its bid to break up its Virgin Mobile joint-venture contract ...

One2One completes in-house restructure

as T-Mobile later in the year. One2One is the UK network of T-Mobile International, which has 66 ...

One2One recruits Weber Shandwick for external PR

director Neil Lovell said WS would assist in promoting proposed 3G services and its rebranding as T-Mobile later in the year. One2One is the UK network of T-Mobile International, which claims 66 ...

INTERNATIONAL: ABC Euro RSCG to handle Vodafone entertainment job

numbers of competitors, such as the recently rebranded O2 and T-Mobile. ABC was appointed without a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.