Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March-June 2004 Budget: Undisclosed To capitalise on its sponsorship of Euro 2004, T-Mobile wanted to promote ... updates and tailored tariffs. Objectives To maximise T-Mobile's sponsorship investment. To ensure a ...



