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TBWA lands £100 million global Aquafresh account

GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global...The move ends Grey s 14-year tenure on the business and follows a pitch process. Aquafresh s global advertising, including a UK spend of 10 million, will now be led out of TBWA ... said: "TBWA was chosen as it demonstrated tremendous insight and creativity, which we believe ...

The most irritating ads of 2011

Crispin Porter Bogusky 12 18 M ller TBWA\London 11 19= UPS ...

Marketing's Adwatch of the Year 2011

.97 20 12 The Co- Operative TBWA Manchester/ PHD Rocket 11 94 10 ...

CMW lands digital task for Elastoplast

projects. Elastoplast has not previously worked with a retained digital and CRM shop. TBWA ...

Agencies line up for digital and DM Elastoplast account

with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ... . Earlier this year, TBWA\London launched a campaign for Elastoplast that aimed to make the product more ...

Dior 'J'adore' by TBWA\Paris

The Hollywood legends Grace Kelly, Marilyn Monroe and Marlene Dietrich make posthumous appearances alongside the actress Charlize Theron in a new TV spot for J'adore, the Dior fragrance.

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

", TBWA for John Smith's "dog show" and McCann London for its "I Can't Believe It s Not Butter" work ...

BSUR Amsterdam wins £20m SCA task

communications manager, Axel Weiblen. Most recently, TBWA\Being Paris handled the pan-European advertising ...

Mars splits with TBWA for BBDO

, Whiskas and Twix brands into the Omnicom-owned BBDO network, moving the business out of TBWA without a...for Galaxy, and petcare brands Whiskas and Pedigree, which were previously handled by TBWA. Additionally, the Mars Skittles and Starburst brands have been moved out of TBWA into Omnicom-owned DDB. TBWA ... Mars in 2002 after the network split from Cadbury. Just a year ago, TBWA\Worldwide retained ...

JWT and McCann share Viagra ad business

The appointment follows a pitch process that also included Rapp and TBWA. Pfizer kicked-off the Viagra review in January and does not currently have a retained agency on its pan-European Viagra advertising account. McCann Erickson will be responsible for handling Viagra s advertising activity, while ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.