01 Jun 2012
| by Alex Aiken
effective unless investment is made in the channels, staff are given licence to engage and the results ...
01 Jun 2012
| by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
01 Jun 2012
| by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
01 Jun 2012
| by Nick Batten
English has been promoted from his previous role as head of broadcast and will report to chief operations officer, Richard Sexton.
He will lead Carat's 100-strong media team, which spans TV, cinema, radio, print and digital activation. He will direct Carat's investment across all media buying, lead ...
01 Jun 2012
| by Mark Banham
.
He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...
01 Jun 2012
| by Sarah Shearman
.
It is promoting the app through Facebook advertising.
Panasonic rolled out a TV ad, created by Brave, last ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
)
Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV ...
01 Jun 2012
| by Outdoor Media Centre
encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ...
strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ...
by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
advertise on TV later in the year.
Follow Sarah Shearman on Twitter @Shearmans
...
01 Jun 2012
The agency will target print, radio, TV and online media, working
alongside Flintoff's agent Katie Lydon at Merlin. ...
