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The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...
LONDON - The BBC Trust has called on the BBC management to ensure the tone of licence fee....7% to 5.1%. Normal 0 The BBC collects the licence fee through TV Licensing, the trading name ... Normal 0 The Trust has just published its review of how the licence fee is collected ... that the tone of reminder letters is "too harsh". Only 33% felt that licence fee communications matched ...
LONDON - The BBC has drawn up a shortlist of companies to pitch for its 500m licence-fee marketing...and field sales, enforcement and prosecution contract. The TV licence fee is worth 2.3bn ... targets to increase the amount of licence-fee money it collected. The BBC will go into a second ...
LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing...The BBC invited bids from the commercial sector in April after it sacked the incumbent Envision -- a consortium comprising WPP Group, Consignia and Bull Information Systems -- after the group failed to meet targets to increase the amount of licence-fee money it collected. The AMV-owned companies ...
the BBC licence fee should be music to the ears of PR strategists....the BBC licence fee should be music to the ears of PR strategists. In a bold move, Ogilvy PR has ... Systems and the Post Office subsidiary which has been collecting the licence fee since the 1920s in a ... on the communications challenges posed by the privatisation of licence fee collection. These are not inconsiderable ...
TV licence or 'Get done'....Last year, 90,000 viewers got caught watching TV without a licence in Scotland. The campaign aims ... someone in Scotland gets caught watching TV without a licence and faces a fine of up to £1 ... licence fee. "The approach was chosen to magnify our message to those who continue to evade and break ...
a licence if they have a TV set at college....The campaign, by Proximity London, breaks later this month, using the message 'Work it out for yourself'. It tells students that they should make informed decisions based on the facts about the consequences of not having a licence. It will comprise inserts in Universities Colleges Admissions Service ...
the need to buy a licence if they have a TV set at college....The campaign, by Proximity London, breaks later this month, using the message "Work it out for yourself". It tells students that they should make informed decisions based on the facts about the consequences of not having a licence. It will comprise inserts in UCAS packs, halls of residence welcome ...
LONDON - BBC TV Licensing is to target students with a below-the-line campaign produced...to protect themselves against a £1,000 fine by buying a licence. In accordance with the theme, a mock condom ... distributed on campuses. There will be a mailing to both students on the TV Licensing database and freshly sourced addresses. Trisha Hynes, the student campaign manager for TV Licensing, said: "We are trying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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