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BBC licence-fee cash to help commercial broadcasters

LONDON - The Government wants to use BBC licence fee money set aside for the digital TV switchover...contestable element of the Television Licence Fee, carrying forward the current ring-fenced element ... at which the licence fee would be set from 2013. The report said the changes to the commercial market ...

BBC fights back over licence fee

LONDON - The BBC is fighting to keep the licence fee as director general Mark Thompson vows...yesterday about proposals in the government's recent digital Britain report, which suggested the licence fee ... : If you want Premiership highlights on BBC Television or the best DJs on the radio in the morning, you can ...

Tories would scrap plans to top-slice licence fee

regional newspapers along with TV news if the party wins the next general election....the government policy to top-slice the licence fee. Instead around 80 local media companies delivering TV, print ... 's Digital Britain report, which proposed using about 130m a year from the licence fee from 2013 to fund a ... and websites according to the report. Ofcom would have to auction up to 81 local TV licences to allow ...

BBC to review its 'focus' for the future

LONDON - The BBC Trust chairman, Sir Michael Lyons, has published an open letter to licence-fee...recent poll from the Guardian and ICM, which showed increased public support for the licence fee ...

Evening Standard eyes local TV channel contract

of the government's proposed local TV channels....network of 10 to 20 stations will be provided by licence-fee payers, to cover the set-up and three ... and the Department for Culture, Media and Sport (DCMS), as part of plans to launch US-style local TV channels ... as opposed to the top-down approach of a centralised local TV channel. A London Evening Standard TV ...

Thinkbox to advertise on television

LONDON - Thinkbox, the marketing body for commercial TV companies, is launching its first TV...to promote the benefits of advertising on television. Commercial broadcasters have suffered from a drop ... to the Advertising Association. The television advertising market suffered from a fall of 4.9% while newspapers fell by 12%. However, TV viewing has increased, with average daily viewing figures reaching their highest ...

Freesat to target pay-TV switchers

LONDON - Freesat, the free-to-air satellite TV service, is launching its first TV advertising...more appealing to consumers because there is no fee attached to it. 'I wouldn't say that die-hard sports and movie fans are ditching their [pay-TV] subscriptions, but there are a large number of people ... Freeview, as well as those making their switch from analogue services.' The TV campaign comprises two ads ...

The Marketing Profile: Jeff Dodds of Virgin Media Television

LONDON - Jeff Dodds, brand and marketing director at Virgin Media Television, is looking forward...Television (VMTV)'s director of brand and marketing, is more animated as he discusses his knitted protege ... of the year". Ultimately, the deal-maker was "the opportunity to work in television for such an amazing brand ... . None of these, however, came from the TV division. Part of this cost-cutting was an attempt to pay ...

Crabbies nabs broadcast sponsorship of National Television Awards

beer to be the broadcast sponsor of ITV's National Television Awards....2009. In the run-up to Christmas it ran advertising across TV, radio and social media. Since the start ... : "The sponsorship of the ITV National Television Awards provides an excellent opportunity for Crabbie ...

Do advertisers have an appetite for product placement on television?

governing how brands are featured within commercial television programmes...within television programmes. Given that the industry was in its infancy, as clients we got a good deal ... is the benefit to the viewer? Has anyone watched TV in America recently? There are many marketing lines ... for solutions. The soul of TV is worth a lot more than this. Yes Simon Ward, Business development director ...

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