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First Quench tenders off-licence PR remit

Off-licence giant First Quench is staging a pitch for its group-wide consumer PR just five months...The group - which owns off-licence brands such as Thresher Wine Shops, Wine Rack and Bottoms Up - has employed marcoms agency selection firm The Haystack Group to manage the consumer pitch. Haystack has yet to compile an agency shortlist, but aims to hold pitches over the next few weeks with a view ...

Starfish wins the account for First Quench relaunch

Starfish Communications has won the consumer PR account for off-licence giant First Quench...The contract is understood to be worth up to 800,000, although First Quench has not yet decided its overall marketing spend and Starfish's fees could ultimately reach the 1m mark, according to First Quench consumer PR manager Kerrie Jones. Starfish, which secured the business without a ...

NEWS: Agency sought to run Sainsbury’s television

TV network....business TV network. Launched last week, the satellite-backed JS-TV network will transmit news ... by the Burson-Marsteller/ ITN joint venture Corporate Television Networks. Lisa Baitup, Sainsbury ... . Baitup estimated that about one-tenth of JS-TV s estimated pounds 1 million budget, over the next two ...

MacLaurin wins TV Shop launch

signed presenters including TV personalities Suzanne Dando and Sian Lloyd. MacLaurin will report ... launching TV companies to the British media made them an obvious choice. The agency s previous ... Bradford s National Museum of Photography, Film and TV, which is upgrading its exhibits to cover ...

CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

in with last month s World Cup. For an undisclosed fee, the retailer bought a special license to use...In January this year, Sainsbury s signed an exclusive deal with the Football Association to tie in with last month s World Cup. For an undisclosed fee, the retailer bought a special license to use ... sent out to TV and radio stations for audience competitions. Finally, to appeal to shoppers ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use

book. When the BBC had its fingers burnt several years ago, after using Greenpeace TV footage ... the footage, the raw material, I doubt the story would be used. Whatever they claim, TV stations have ... will be found. For Peter Eustace, deputy editor, daily business television programmes at the BBC ...

STOP PRESS: Prowse hires former TV presenter Wilkins

Former TV presenter Sue Wilkins has joined Surrey PR firm Prowse and Co to provide media...Former TV presenter Sue Wilkins has joined Surrey PR firm Prowse and Co to provide media and presentation training to clients, including the Met Office and GlaxoSmithKline. Wilkins, who spent 17 years as a reporter and newsreader on the BBC s Look North, spent two years in the Yorkshire Water press ...

Shine beats four to scoop First Quench consumer PR

Off-licence giant First Quench has hired Shine Communications to handle its consumer PR following...be working on a retained basis as part of First Quench's efforts to ensure that its off-licences had a high ...

Citigate replaces Maitland as Punch makes Allied bid

Consultancy as its financial PR agency as it bids for Allied Domecq s pub and off-licence interests....Private pub group Punch Taverns has hired Citigate Dewe Rogerson to replace the Maitland Consultancy as its financial PR agency as it bids for Allied Domecq s pub and off-licence interests ... . The company s pub and off-licence interests include the Firkin, Mr Q and Big Steak brands. Punch ...

First Quench stages pitch just months after hiring Cohn & Wolfe

LONDON - Off-licence giant First Quench is staging a pitch for its group-wide consumer PR just five...The group -- which owns off-licence brands such as Thresher Wine Shops, Wine Rack and Bottoms Up -- has employed marketing communications agency selection firm The Haystack Group to manage the consumer pitch. Haystack has yet to compile an agency shortlist, but aims to hold pitches over the next few ...

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