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Editorial: Lead role for PR in play for BBC fees

the BBC licence fee should be music to the ears of PR strategists....the BBC licence fee should be music to the ears of PR strategists. In a bold move, Ogilvy PR has ... Systems and the Post Office subsidiary which has been collecting the licence fee since the 1920s in a ... on the communications challenges posed by the privatisation of licence fee collection. These are not inconsiderable ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering

business television (BTV) network....business television (BTV) network. BTV has taken a long time to come of age but, despite fears ... of corporate television at Reuters, when BTV will start to appeal to small companies too. When ... applications for its dealer network, says Geoffrey Davies, manager of business television at satellite ...

Strategix comms remit for Brodeur on six-figure fees

Software firm Strategix has handed Brodeur Worldwide its entire PR and communications account worth 'substantial' six-figure fees. Strategix - which develops e-business software for electronic retailers, resellers and distributors - hired Brodeur after a final two-way pitch believed ...

MacLaurin Group boosts fees with Powerhouse deal

The MacLaurin Group has acquired consumer IT, education and publishing PR agency Powerhouse in a deal believed to be worth over pounds 1 million. The acquisition brings the company s fee income to an estimated pounds 2.4 million in the current financial year. Although MacLaurin ...

Shandwick in frame to grow Acorn image

corporate to government relations, for fees believed to be over pounds 300,000....corporate to government relations, for fees believed to be over pounds 300,000. Acorn wants to move ... . Acorn products include technology which allows people to use their televisions as personal computers and links TVs to the internet. Although Acorn still produces personal computers, technology ...

Hi-tech firm hires Miller Shandwick to take global role

Shandwick s technology arm, Miller Shandwick, has won a six-figure fee account to handle trade...Shandwick s technology arm, Miller Shandwick, has won a six-figure fee account to handle trade and consumer PR for computer equipment firm Teleadapt Group in the UK, US, Hong Kong and Australia ... the firm within the electronics industry, including manufacturers of PCs, modems and digital TV set ...

MEDIA BRIEFS: Informa launches TV/PC convergence title

Informa Media, publisher of Television Business International and Cable and Satellite Europe, has...Informa Media, publisher of Television Business International and Cable and Satellite Europe, has launched a bi-monthly magazine which covers the convergence of television and the PC and broadband services. The title is edited by Dominic Schreiber. ...

Scribe wins Sun Microsystems’ Scottish account

Glasgow-based Scribe Marketing and Communications has won work carrying a five-figure fee from...Glasgow-based Scribe Marketing and Communications has won work carrying a five-figure fee from IT company Sun Microsystems. Sun already uses DPA Corporate Communications in England but the company wanted to use a Scottish agency to promote one of its factories near Linlithgow. John Tutcher ...

Communication Group wins Lotus public affairs

affairs account commanding a six-figure annual fee....Software company Lotus has appointed The Communication Group to handle a newly-created public affairs account commanding a six-figure annual fee. Westminster Strategy, Charles Barker and Decision Makers also pitched for the account. The Communication Group starts work on its one ...

INTERNATIONAL: Ogilvy boosts hi-tech with Alexander acquisition

NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency...NEW YORK: Ogilvy PR Worldwide has doubled its hi-tech fee income by acquiring US hi-tech agency Alexander Communications. Both Ogilvy and Alexander had a hi-tech income of around pounds 6 million in 1997. The acquisition would boost Ogilvy to seventh place in O Dwyer s full-service PR agency ...

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