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Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...coats, but you get my drift. They re desperate to break the code on what all this data means and what new world it can help create. Retailers are surrounded by data, most of it their own and most of it pretty hard to make sense of without all the missing pieces. They have data from stores, data from ...

Citigate wins data recovery firm Kroll Ontrack account

The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its...Kroll Ontrack has hired Citigate after a competitive pitch to handle comms for its legal technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt, missing or inaccessible data and is a subsidiary of risk mitigation and security firm Altegrity. A ...

Google Chrome beats IE to become the world's favourite browser

". StatCounter data is based on over 15 billion page views per month (four billion from the US and 850 million ...

MHP Health Mandate appoints RCS director Alison Cook

to the performance of specific clinicians. Cook said: My role was to show [the cardiologists] how the data could ...

Microsoft prepares MSN UK 'Best of now' campaign

editorial to real-time trend data . ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

Media360: Printed newspapers have a healthy future says Evening Standard man

world is immense. But people still like the tangible asset of a newspaper. They like to tear them ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

wait "months" for market share data. For both brand and government marketers, being expert in all ...

Consumer technology communications calls out for simplification

as an unmet need. Life today is complicated, and the study data says that personal technology is falling short ...

Think BR: The future of loyalty goes beyond points and prizes

are actually interested in - you have to interrogate your data, and listen to what your social media feeds ... manage to get it right. In the early days of Clubcard, the innovative way they used customer data to enhance the in-store experience set them apart from their competitors. True, to do that requires data ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.