Search results for Tangible Data

Showing 1 - 10 of 89 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Media

  • Video Remove filter

Click remove filters icon to remove filters

Clear this search

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

29 May 2012 | by Arif Durrani

redefined around strategic insights and data management, two topics underlined by Steve Parker, managing...the surge in the amount of data now available, as highlighted in a session by MEC's David Fletcher. He said: "The thing the conference feels they are most unprepared for is data explosion, which is slightly worrying because data explosion has happened and is happening every day." Opening this year s Media360 ...

Kopparberg unveils 'un-established' marketing drive

14 May 2012 | by Gemma Charles

. It combines intuitive data from Last.fm with the streaming capabilities of Spotify to create the first ...

D&AD celebrates its Golden Jubilee

26 Apr 2012

for its beautiful graphic analysis of data from millions of cars in Japan. ...

Media Agenda: Karen Blackett on this year's threats and opportunities for the sector

14 Mar 2012 | by Ben Hall and Georgina Brazier

by data in 2012 and the importance conversing with consumers.

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

, which is about broadcast reach and frequency. MM The question is whether you have the data to make the big bets and the data to adjust and measure. Some brands are moving their entire budget to social media, but there isn t enough wholesale, actionable data to justify this. There is, however, enough data ...

Emery ready to bring charm to leadership role

23 Feb 2012 | by Katherine Levy

precarious, mindset that his agency is the best. He says: "The stuff we're doing with data is better than ...

Sector Analysis: Television in 2012

25 Jan 2012 | by Mike Fletcher

able to buy by demographic, as well as genre. Actual viewer data, gathered by Channel 4 through registration profile information, can now be supplemented by third-party data, supplied by Quantcast ... provides valuable data on product awareness and ad effectiveness in a simple mechanic if the viewer gets ...

Facebook, Myspace and Twitter rally against Google's 'search plus your world'

24 Jan 2012 | by Sarah Shearman

, with no other services, APIs or proprietary data stores. The software is open source and the creators invite ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

never been higher up the agenda. Adwatch of the Year, which aggregates data from Marketing's weekly ... 's budget data, says: 'Although Adwatch inevitably favours advertisers with a constant television presence ... . *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Data rules

07 Dec 2011 | by Anand Verma, IPG Mediabrands

The smart use of data is enabling optimised creative campaigns that will change the nature...The integration debate in our minds is about how data and technology provide an even more relevant customer experience in the multichannel world. Achieving "high creativity" means technology and data ... , technology and data agencies are trying to capture consumer attention. This has led to inefficiencies ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group