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Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

have risen 34 per cent year-on-year, according to ACNielsen data. Coverage has been wide-ranging, from ...

GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

03 Aug 2001 | by MARK JOHNSON

, it was the first tangible sign that the economic decline in the US would have a direct impact on the PR ...

GLOBAL RANKINGS 2001: CANADA - Courting interest. The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports

03 Aug 2001 | by CHRIS DANIELS

Technologies (a wireless telecom software solutions provider), and Synamics (a developer of voice and data ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

and data. A video news release was commissioned, including expert independent comment on climate change ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

29 Sep 2000 | by STEPHEN ARMSTRONG

of marketplace info, loads of statistics, loads of data and loads of case studies. The agencies, especially ... with data. We ll be linking all these companies back end software with ours to give full searches on, say, the soap powder market, accessing all our own titles and all our suppliers data bases. We also have ...

Editorial: And herein lies the AVE problem

11 Feb 2000 | by DAVID MCCORMACK

budgets, tangible proof of its failure could lead to the loss of clients and jobs. Jennie Page ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ...

COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

13 Nov 1998 | by CLAIRE SPENCER, director of planning at

and consumer magazines. In terms of sourcing this type of analysis, the raw data sets come from the National Readership Survey, BARB and JICRAR. The raw data can be bought directly from its owners or can be accessed ...

Media: In Brief - MediaTel revamps web site

05 Dec 1997 | by JULIETTE GARSIDE

Media data provider MediaTel has relaunched its Media Village website (http://www. mediavillage...Media data provider MediaTel has relaunched its Media Village website (http://www. mediavillage.co.uk/). The revamped site includes a Media Village newsstand section, pulling together the online news services of various sites. There is also the new Media Village Restaurant Guide, where visitors can recommend ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

21 Mar 1997 | by WENDY SMITH

more tangible. College Hill director Dick Millard supports this integrated approach ... state-of-the-art, and holds more data. Information on a disk is more compelling than giving ...

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