The age of the interim marketer
01 Jun 2012 | by David Benady
. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
such as Facebook will also throw up issues with privacy and the use of data. 'What we often worry about ...
Is outdoor trading dated?
31 May 2012
: "The catalyst will be new outdoor audience data that will be more inclusive, in terms of environments ... invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... - but convert them to audiences using the new Postar data. Then we might see a situation where they buy ...
Why does adland need a new creative agency?
31 May 2012
to have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...discipline. Statistical truth The latest doctrine to achieve fetish status is 'data visualisation ... , who uses it to inject vigour into the data produced by research firm Kantar, where he is creative ... ? The principles underpinning 'The visual display of quantitative data' were laid down by Edward R Tufte in three ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
they really want Social-media monitoring company NetBase compared its own data with a Harris poll ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. We used to wait months for market-share data. Now we have to be far more agile.' So where do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
