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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

and became a news item across most public facing media due to concerns over data protection and an individual ...

Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

data optimisation." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Google's big debate on piracy, privacy and porn

31 May 2012

of data was much more engaging than it sounds. Data is one of those words that can turn off audiences, but Simon Rogers' engaging visualisation of how data collection revolutionised the coverage of last year ... revealed compelling data that mapped the journey of rioters from their homes against a London poverty map ...

Is outdoor trading dated?

31 May 2012

: "The catalyst will be new outdoor audience data that will be more inclusive, in terms of environments ... invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... - but convert them to audiences using the new Postar data. Then we might see a situation where they buy ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

agencies have had to move fast and adapt their planning and output accordingly - data-driven planning ...

Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... -time consumer data." Total Media also recently won the media planning and buying account for the publisher ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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