Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
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Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
and was praised by Craig Mawdsley, AMV BBDO joint planning director, for its plethora of data and "a definite ...
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
. It combines intuitive data from Last.fm with the streaming capabilities of Spotify to create the first ...
EasyJet complaint leads ad watchdog to ban train ad
09 May 2012 | by Daniel Farey-Jones
"perfectly valid claim". It provided the raw data, which included all the flights and all the rail fares ... cheaper rail alternative, which equated to 79.3%. However, the ASA believed that the data did ... not included all of the relevant data, the ASA considered it was not possible to verify whether the "we checked ...
Reality check - March 2012
26 Apr 2012 | by Campaign staff
on data supplied by Nielsen and NM Incite.
Private View: Dave Dye and Trevor Ray Hart
26 Apr 2012
, how do smartphones work?) It's the yin to the HTC yang - all charm and emotion, nothing tangible ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
for its beautiful graphic analysis of data from millions of cars in Japan. ...
Sorrell bids to diversify WPP with tech launch
24 Apr 2012 | by Daniel Farey-Jones
, data management, coordination with multiple partners, and campaign execution". The combination ... "Infosys BrandEdge in partnership with Fabric". The cloud-based platform collects marketing data in one ... 's focus on new markets, new media, and consumer insight and data, the head of the world's largest ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
start to get into two experts arguing over their own data, it s really difficult as an outsider to look ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
and display channels and deliver enhanced data management and attribution modelling. Carat has managed ... of iProspect's integrated proposition. "Data, insight and analysis are at the heart of our business and we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
