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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...

Bilboul named group CEO in Karmarama/Crayon merger

31 May 2012 | by Anne Cassidy

The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data ... , and Crayon's Mark Runacus as the chief strategy officer, data and insight. Crayon's Matthew Brown ...

WPP buys into digital data agency Predictys SAS

29 May 2012 | by Matthew Chapman

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... % to 40% of revenues from digital in the next five years. WPP is focusing on strengthening its data ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

. "We were hugely impressed with their data management and insightful approach." As well as the UK ...

Citigate wins data recovery firm Kroll Ontrack account

23 May 2012 | by Alec Mattinson

The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its...Kroll Ontrack has hired Citigate after a competitive pitch to handle comms for its legal technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt, missing or inaccessible data and is a subsidiary of risk mitigation and security firm Altegrity. A ...

MHP Health Mandate appoints RCS director Alison Cook

22 May 2012 | by Hannah Crown

to the performance of specific clinicians. Cook said: My role was to show [the cardiologists] how the data could ...

OMD retains £10m Shop Direct search business

15 May 2012 | by Maisie McCabe

of support and services including mobile and data management. Dan Clays, who started as managing director ...

MEC appoints Jonathan Edwards to data and tech role

24 Apr 2012 | by Nick Batten

MEC has appointed Jonathan Edwards to the newly created role of data and technology services..., has been brought in to focus on accelerating the GroupM agency's competencies in data. He ... partner. "We needed somebody with experience in dealing with event-level data somebody who can ... to further integrate this data into our clients' marketing strategies." Follow Nick Batten on Twitter ...

Vodafone to buy Cable & Wireless for £1bn

23 Apr 2012 | by Matthew Chapman

the latter's enterprise business will gain a boost because CWW already has contracts providing voice, data ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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