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By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...
Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...
information such as location data to develop contextually aware campaigns, exploiting the specialised ... retail environment requires brands to be active in mobile commerce. Our data shows that customers ...
on the move." The research was made up of four parts: real-time data capture of the number of interactions ...
, to strengthen itself in the areas of cloud computing, big data and security..... Savings made will be invested in three areas of strategic focus cloud, big data and security. HP ...
media technologies and will be a "big" hit in the media market, while data will play an increasingly...for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world and asked questions such as "What are the implications of a more data-focused and less research ... and less frequency of data?" Fletcher also pinpointed some of the emerging technologies, which he ...
The combination of TV's reach and online data is a powerful proposition but there are some barriers...combination of the large reach proffered by television and the data base of the internet. After all, what better way to get immediate response and data than through an ad that lets you click directly through ... they have your details . Plus, there is the perennial data concern, particularly of financial ...
? What better way to run your marketing efforts than with 100% data use and every sinew strained ... have left is data, data and more data. In that environment, the risk of making a tongue-in-cheek case ...
the same across all channels during 2012. The data comes after the IPA Bellwether Report showed ... and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
-expectations performance has seen the retailer capture 16.6% of the market according to Kantar data, as rivals Tesco ... . During today's (9 May) analysts' call, King said "the core to our success is the access to data we have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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