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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

By asking questions to a large scale panel and then collecting additional data via mobiles and smartphones, we can understand respondents view of the world and of the influences they receive via both advertising and non-advertising stimuli. This may be the first study to look widely at a number ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

and became a news item across most public facing media due to concerns over data protection and an individual ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

. Connect - the opportunity to use data to create truly relevant and targeted messages and advertising ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

Many eyes in the UK are currently focused on the retail sector. As the most visible barometer of consumer confidence and a tangible indicator of the economy as a whole, the act of stimulating retail sales is key in times of recession. Another aspect of this sector is soon to attract eyeballs ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

information such as location data to develop contextually aware campaigns, exploiting the specialised ... retail environment requires brands to be active in mobile commerce. Our data shows that customers ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

the outset that what was required was credible data on people s attitudes and levels of understanding. We ... and awareness of data-sharing and control over privacy. We found 40% of consumers already accept ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

Understanding big data is key if retailers want to build one to one relationships...coats, but you get my drift. They re desperate to break the code on what all this data means and what new world it can help create. Retailers are surrounded by data, most of it their own and most of it pretty hard to make sense of without all the missing pieces. They have data from stores, data from ...

Consumer technology communications calls out for simplification

22 May 2012 | by David Vindel

as an unmet need. Life today is complicated, and the study data says that personal technology is falling short ...

Think BR: The future of loyalty goes beyond points and prizes

21 May 2012 | by Sarah Stratford

are actually interested in - you have to interrogate your data, and listen to what your social media feeds ... manage to get it right. In the early days of Clubcard, the innovative way they used customer data to enhance the in-store experience set them apart from their competitors. True, to do that requires data ...

Think BR: Keeping your head above water

21 May 2012 | by Matthew Heath

and data; it needs to reinvent itself as a data driven provider of a wide range of new services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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