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've liked), then the data turns into gold-dust. In fact, just you wait, as soon as all the digital backchannels have been built out, you'll be getting "like" data on your TV commercials and posters as well. Scary. But what's more scary is who's going to own all that data and that's why there's been a lot ...
amount of customer data that companies accumulate or to act on those results, he adds. At the moment ... engines such as Google and Yahoo!. They have accumulated a huge amount of data about consumer behaviour ... to reactivate business that's been dormant. This involves crunching lots of data and much of that is now taking ...
,000 individual runs being logged on the day. Further performance data is not yet available, but given some ...
that you have to generate money." However, with its vast stash of data that could identify users ...
that you have to generate money." However, with its vast stash of data that could identify users ...
-driven story to data-driven application; live events to artificial intelligence. Some of our creations ...
of smartphones. The big difference is a decent browser that people want to use, bundled with an affordable data ...
's absolutely essential that it begins to supply reliable audience data. - Happily, research is at the top ...
the increasing social and corporate pressure to publicise data about ourselves via social networks, versus ... . Forcing people to opt out rather than opt in to making their data more public caused a furore, fuelled by stories where previously private data about a person had distressing consequences. The lesson ...
It's all about data these days. Data and real-time consumer insight. Unless you've got data folk ... then fed the answers into the data blender and extracted a set of what our brethren in research are fond ... (4). The data revealed that men were bored by this commercial and women were intrigued by it. Quite a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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