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Proximity makes senior hires

at Rapier as data planning director, working for a number of financial services accounts, including HSBC, AA ... from data planning to brand and communications planning." ...

Bilboul named group CEO in Karmarama/Crayon merger

The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data ... , and Crayon's Mark Runacus as the chief strategy officer, data and insight. Crayon's Matthew Brown ...

Google's big debate on piracy, privacy and porn

of data was much more engaging than it sounds. Data is one of those words that can turn off audiences, but Simon Rogers' engaging visualisation of how data collection revolutionised the coverage of last year ... revealed compelling data that mapped the journey of rioters from their homes against a London poverty map ...

Is outdoor trading dated?

: "The catalyst will be new outdoor audience data that will be more inclusive, in terms of environments ... invested more than 19 million in Postar 2 to provide audience data that enables our clients to plan ... - but convert them to audiences using the new Postar data. Then we might see a situation where they buy ...

Why does adland need a new creative agency?

to have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO ...

Double Standards - 'Media agencies need to be comms specialists'

agencies have had to move fast and adapt their planning and output accordingly - data-driven planning ...

WPP buys into digital data agency Predictys SAS

-based digital data agency Predictys SAS....Predictys specialises in digital data and campaign technology, and its database includes ... media and data capabilities. WPP's digital revenues of $4.8bn ( 3.1bn) currently represent more than ... % to 40% of revenues from digital in the next five years. WPP is focusing on strengthening its data ...

Katherine Levy: Data magic is what will bind a client to its media agency

its definition: data. David Fletcher, the head of analytics and insight at MEC, set the tone right ... with "consolidated programme reporting" - in other words, data collected by the client combined with data generated ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...

Russell Davies: Great technology is useless if it's giving people the creeps

right over the next couple of decades is its use of, and relationship to, customer data - whether...what it is. SceneTap can point out that all the data it collects is anonymous, that it can't be tied ...

Is Saturday key for brands?

Survey. NRS data proves the theory that there is more opportunity to pass on papers during the commute ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.