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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. By opening up their secrets to freelancers, brands might be putting some confidential data at risk ...

HSBC group marketing boss issues Facebook privacy warning

31 May 2012 | by Alex Brownsell

on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

such as Facebook will also throw up issues with privacy and the use of data. 'What we often worry about ...

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...discipline. Statistical truth The latest doctrine to achieve fetish status is 'data visualisation ... , who uses it to inject vigour into the data produced by research firm Kantar, where he is creative ... ? The principles underpinning 'The visual display of quantitative data' were laid down by Edward R Tufte in three ...

Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

and rigorously tested to ensure customers' ticket details and personal data will be protected and secure ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

they really want Social-media monitoring company NetBase compared its own data with a Harris poll ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. We used to wait months for market-share data. Now we have to be far more agile.' So where do ...

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

According to the Financial Times , citing a person familiar with the subject, Facebook could merge clients' data with its own, to see what action users take following interaction on the social networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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