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Adap.tv launches third-party video apps hub

31 May 2012 | by Daniel Farey-Jones

Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from leading providers of audience data, measurement, verification, privacy compliancy and context targeting ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

data optimisation." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

and was praised by Craig Mawdsley, AMV BBDO joint planning director, for its plethora of data and "a definite ...

Sector Analysis: Mobile

30 May 2012 | by Mike Fletcher

transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... . The questions, such as "Are you in the market for an HD TV?" enable advertisers to get data in real ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

29 May 2012 | by Arif Durrani

redefined around strategic insights and data management, two topics underlined by Steve Parker, managing...the surge in the amount of data now available, as highlighted in a session by MEC's David Fletcher. He said: "The thing the conference feels they are most unprepared for is data explosion, which is slightly worrying because data explosion has happened and is happening every day." Opening this year s Media360 ...

Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... -time consumer data." Total Media also recently won the media planning and buying account for the publisher ...

Conde Nast offers advertisers tablet metrics

25 May 2012 | by Nick Batten

is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement (total content views and average views per page) and ad performance. The data will be available to all ...

Arena Media nets global City Index account

25 May 2012 | by Nick Batten

. "We were hugely impressed with their data management and insightful approach." As well as the UK ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on the move." The research was made up of four parts: real-time data capture of the number of interactions ...

Sun website traffic little moved by Sunday print launch

24 May 2012 | by Daniel Farey-Jones

slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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