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Starcom appoints Benoit to head Procter & Gamble account

substantial further investment in digital, technology, data and research. "In Geraud we have a very rare ...

United Business Media takes £19m hit on The Publican

The sale of the leading B2B title to rival William Reed Publishing achieved 1.65m. UBM bought the title for 21m in 2005 from Croydon-based publisher Quantum, which was then broken up and closed. UBM acquired sister titles Flavour, Pub Bar, The Official Training Company and Quantum Data, and Media Week ...

My Media Week: Jason Dormieux

Monday Up at the usual time of 6.30am, although still feeling the effects of the man-cold I've had for a few days. I kiss my gorgeous wife Claire goodbye and head off to catch the train from Tonbridge into London. No time to stop, and straight into an early morning meeting to discuss the data ...

FT launches combined audience metric

The metric will be released every quarter in addition to print circulation data produced by the Audit Bureau of Circulation (ABC). The first set of results, which are supported by an independent assurance statement from Deloitte for the period 31 May to 4 July 2010, show that at the start of July 2010 ...

Omnicom strengthens Google ties with global partnership

, which also owns video content site YouTube, will then supply Omnicom with pinpoint data and research ...

NRS March 2010: Grazia and New among few magazines to increase readership

,606,000. Most monthlies did not record data for the six-month October 2009 to March 2010 period, meaning ...

More than 90% of consumers would not pay £2 a week for Times Online

% of men and women saying they only wanted online magazines. The data showed that 43% of the sample saying ...

PPA Conference 2010: Bauer shifts away from ad-funded models for online brands

networks, paid-for-content, the role of consumer data, and the role of mobile in the fast-changing digital ... on the use of the customer data it has acquired and whether there was a "big demand" for this from agencies and advertisers. Not so, said Dell. Referring to the data, Dell said it was more use to IHS Jane's, which ...

The London Evening Standard attracts 1.4m readers

distribution nearer 600,000. The latest data reveals around 2.3 people read each copy, with a substantial bias ...

O2 Media boosts sales team

-in programme will allow customers to disclose their preferences, which will then be matched to data O2 holds ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.