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Is Saturday key for brands?

Survey. NRS data proves the theory that there is more opportunity to pass on papers during the commute ...

Making favourable decisions

How many public affairs agencies, such as ours, have to deliver tangible results for their clients on a regular basis, every week of the year? Sure, many agencies will tell you they get results, but aren't they just successful milestones? They've spoken to a minister, perhaps he or she has agreed ...

Capturing hearts and minds

's raised awareness about the importance of adoption and gathered vital data to inform its long ...

Client view: Adopting a new approach

are collating data on local authorities' tracking systems and processes that follow children through the system ...

Inside: Critical mass

Adidas to learn from real data generated by visits, while a new tagging matrix will also provide deeper ...

RAB launches planning and creativity tools

RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising effectiveness intelligence service RadioGauge since its launch in 2008. The data covers over 500 campaigns ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ...

Sainsbury's rapped by ad watchdog after Asda complaint

that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...

Think BR: Understanding big data

Understanding big data is key if retailers want to build one to one relationships...coats, but you get my drift. They re desperate to break the code on what all this data means and what new world it can help create. Retailers are surrounded by data, most of it their own and most of it pretty hard to make sense of without all the missing pieces. They have data from stores, data from ...

Citigate wins data recovery firm Kroll Ontrack account

The world's largest data recovery specialist has called in Citigate Dewe Rogerson to grow its...Kroll Ontrack has hired Citigate after a competitive pitch to handle comms for its legal technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt, missing or inaccessible data and is a subsidiary of risk mitigation and security firm Altegrity. A ...

Google Chrome beats IE to become the world's favourite browser

". StatCounter data is based on over 15 billion page views per month (four billion from the US and 850 million ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.