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From 1930s 'Brand Man' to today: the evolution of the brand manager

. We used to wait months for market-share data. Now we have to be far more agile.' So where do ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

? What better way to run your marketing efforts than with 100% data use and every sinew strained ... have left is data, data and more data. In that environment, the risk of making a tongue-in-cheek case ...

Third of top 50 websites automatically share user data with third parties

automatically shares user data with third parties for commercial purposes, according to research by an online...The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Information Arts founder quits for angel investments

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies...Lawrence had led the business-to-business data and analysis provider since founding it in 1999 ... Brand Republic he was keen to provide investment and expertise to other companies in the data sector ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...

SAS moves into real-time bidding arena

has not been disclosed. In 2010 SAS launched a social media data analysis tool as an on ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Ebiquity reports small pre-tax profit

, said: "These results not only reflect the growing demand for data-driven insights that help our clients ...

Adobe swoops on Efficient Frontier

will learn, using site traffic and conversion data from the Adobe Digital Marketing Suite. The deal comes ... : "Adobe s vision of digital marketing is perfectly aligned with the Efficient Frontier approach use data ...

Demand side platform Turn gears up UK operations

Turn, the demand side platform (DSP) with data management capabilities, is on track to make 8..., rather than its other offering, the data management platform (DMP), the Turn Audience Platform. Five ... data exchanges with European operations, including BlueKai, eXelate and Clearspring. To ensure speed of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

of clients are looking for social media, planning and data skills, but they are still looking for core ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.