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'Generation flux' marketers consider alternative career paths

tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...

Sector Insight: soap, bath and shower

(13.6% share) (SIG data to 17 Mar, 2012).. Sanex. Bought by Colgate-Palmolive from ...

Helen Edwards: Grand incentive to alter pack mentality

with low status as a norm are the ones most likely to over-consume. This squares with data from both the US ... 'Super Size Me: Product Size as a Signal of Status' quote data showing that portion sizes have increased ...

Alan Mitchell: Advertisers, face it, your consumers hate you

in 2012 - The new data landscape - The invisible market ...

How brands are innovating their way out of the 'squeezed middle'

are also fighting to protect their mid-market ranges. Data from Verdict Research shows ...

ISBA Conference: President spotlights online behavioural ads debate

to opt out but they should always know what cookies and data are being gathered about them. "We need to ensure transparency of the data that's being collected and that consumers feel confident about ...

Getting behind the IAB figures: Media experts on the rise of mobile

spend, compared with 5.5% the previous year. "The availability of cheaper data packages and the rapid ... mobile devices. According to comScore data for January, 18.8 million of the UK mobile audience (38 ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

Brand barometer: Social media performance of Lynx

data is validated by Yomego's expert team. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.