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Campaign: Fashion/retail - Jigsaw hits new fashion heights

to encourage data capture among consumers through the preview site, which registered customers' email addresses ...

Grayling to bolster Costa Coffee brand

Grayling beat off competition from 3 Monkeys and Cohn & Wolfe to become Costa Coffee's first retained PR agency. The £900m-a-year UK coffee market is dominated by Starbucks, Costa Coffee and Caffe Nero. The most recent Mintel data found that in 2007 Starbucks commanded 24 per cent of the market ...

View From The Top: 'I'm an activist. I'm too old to bullshit'

' consultancy last year and will do about 50 this year, but there is a tangible sense of distance between them ...

Media relations: What The Papers Say - Edmonton fiasco dents Ikea image

data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk. ...

Corporate Rebrands: Surviving change

. The team also had tangible news to communicate - the conversions had created wider aisles and lower shelves ... detailing new jobs at individual stores, it had less of a tangible difference to communicate. Its main ...

Campaign: Second Opinion

be interesting to see whether this is supported by employee opinion survey data and evidence of increased pride ...

Opinion: Leader - Draw a line under WPP market share

The competition authorities tend to go on market-share data when deciding if mergers

Pizza Express bid sees GA join the Deal Watch top ten

returned to the top slot advising on three deals totalling 4.8bn, according to the data produced ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

an issue of communications speed and reach, but also a matter of survival. With no tangible assets other ...

CAMPAIGNS: Consumer PR - QBO breathes life into Y2K philately

data was fed through to Royal Mail for fulfilment of requests for information. For added media ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.