HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
such as Facebook will also throw up issues with privacy and the use of data. 'What we often worry about ...
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HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes...account, like official bank apps do. Instead, it pulls your data - encrypted, certified and read ... how that product can gather combined data on a massive scale, which can then be used to improve ... s PingIt , the marriage of consumer tech and finance is a data-based sea change just waiting to happen ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Registry data informs users of previous sold prices in the area. Local area guides on the app provides ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
for years that data will take off and then data did take off in a big way. We will be rolling NFC in our ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
, a representative sample of the automated sentiment data is validated by Yomego's expert team ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
-pin requirements for consumers, while explaining that all payments data is held in a secure server, rather than ...
Direct marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
in 2011 rose for the first time in four years, based on provisional data. Mel Cruickshank, chair ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
and display channels and deliver enhanced data management and attribution modelling. Carat has managed ... of iProspect's integrated proposition. "Data, insight and analysis are at the heart of our business and we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
