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With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...discipline. Statistical truth The latest doctrine to achieve fetish status is 'data visualisation ... , who uses it to inject vigour into the data produced by research firm Kantar, where he is creative ... ? The principles underpinning 'The visual display of quantitative data' were laid down by Edward R Tufte in three ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
of internet chatter. It's all data, in through the eye, scanned by the brain, reconfigured and released ...
. The beauty of RTB is that it can combine the data that a publisher has about somebody on a website with the data held by a brand. This promises to give advert isers a much more targeted ad, and one ... the bullseye Although RTB seems to fall into the ambit of the data analyst, it permits a different creative ...
with low status as a norm are the ones most likely to over-consume. This squares with data from both the US ... 'Super Size Me: Product Size as a Signal of Status' quote data showing that portion sizes have increased ...
Jonathan Edwards to the newly created role of data and technology services director. He joins MEC from ...
. But retailers' sales data told a different story. Tesco was down, while Sainsbury's and Waitrose were ...
, such as our brand centre at The O2. Four years ago, we had no data-driven strategy to speak of, plus we ...
17.3m IKEA 10.2m Dulux 6.5m *Total 2011 NB Data ...
to opt out but they should always know what cookies and data are being gathered about them. "We need to ensure transparency of the data that's being collected and that consumers feel confident about ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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