Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
produces the SMR score. To boost accuracy, a representative sample of the automated sentiment data ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, such as our brand centre at The O2. Four years ago, we had no data-driven strategy to speak of, plus we ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
data, much could be gained from offering customers gifts to suit their lifestyles, such as theatre ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
to opt out but they should always know what cookies and data are being gathered about them. "We need to ensure transparency of the data that's being collected and that consumers feel confident about ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...
Brand barometer: Social media performance of Mercedes-Benz
24 Feb 2012 | by Gemma Charles
, a representative sample of the automated sentiment data is validated by Yomego's expert team. ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
-analysed and tried to get too much data rigour around brand advertising, which, in the end, is a piece of magic, a ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...
118 118 launches fleet of free cabs for London revellers
14 Dec 2011 | by Sara Kimberley
takeaways. According to call data from 118 118, Thursday will be the busiest night of the year for people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
