Brand Barometer: Social media performance of Ann Summers
04 May 2012 | by Gemma Charles
of the automated sentiment data is validated by Yomego's expert team. The Yomego SMR Index helps brands ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... Playstation 3 Source: Millward Brown Optimor (including data from BrandZ, Kantar Worldpanel ...
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
. To boost accuracy, a representative sample of the automated sentiment data is validated by Yomego's expert ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
feedback, 100 LEDs light up in the rubber surface of the wristband, displaying data and goals at the touch ... displays in a product's surfaces offers a delightful, robust way for data to come to life at the user ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
and geo located offers. "This insight will be gained from joining up data from online visits, mobile ...
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
data is validated by Yomego's expert team. ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, but is providing all important data. MyWardrobe marketing director Rob Moss says his challenge is giving ... local intent. On mobile that goes up to 40%,' he says. Data versus intuition Analytics ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman....' stands for empowered - but the idea of combining health and data is gaining momentum among brands ... consumers to use data to fine-tune their lives. Health apps In the US, the value of the mobile health ... . This development has more to do with people's appetite for information and personal data, than rife hypochondria ...
Levi's appoints Wunderman as first global digital agency
05 Jan 2012 | by Sara Kimberley
, social media, data strategy and analytics.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
